WEB DESIGNER | On-site Denton, TXSALLY BEAUTY
At Sally Beauty, I led omni-channel marketing campaigns across email, SMS, and app platforms—driving over $145K in single-day revenue and consistently generating $10K–$25K per deployment. I designed impactful digital and print assets, including billboards, packaging, landing pages, and in-store signage, to strengthen brand presence and engagement.
In addition to hands-on design, I created engaging social media content, provided art direction for photography, animation, and motion graphics, and mentored new designers to maintain creative quality and cohesion across channels. I also implemented scalable design templates and streamlined workflows that improved team efficiency and cross-functional collaboration.
Sally Beauty x Christian Cowan for NYFW ‘26
Sally Beauty teamed up with English fashion designer Christian Cowan for the NYFW ‘26 show to display runway looks that customers can achieve at-home. For this project, I worked closely with the PR, Social Media and Web Development team to develop an animated landing page, social media content for Instagram and Pinterest, emails and web billboards.
Big Deals
For October Big Deals, I worked with another designer on this omni-channel project, managing assets and ensuring cohesiveness across channels. This project included web billboards, Instagram and Facebook assets, Figma email design, paid social media, SMS and animated Sally Beauty app assets.
Fall Savings Event
Our annual Fall Savings Event project included web billboards, Instagram and Facebook assets, Figma email design, paid social media, SMS and animated Sally Beauty app assets.
