GRAPHIC DESIGNER / On-site Plano, TXCHEIL / SAMSUNG
In 2020, I worked for the Samsung agency Cheil. I designed large-scale brand assets including in-store and exterior signage, supergraphics, murals, and event materials such as vehicle wraps and immersive display environments for airports and other public spaces. I developed packaging, dieline templates, and animated digital advertisements across email, web, and out-of-home channels. Additionally, I led art direction and campaign concepting to promote new product launches and strengthen brand identity across multiple platforms.
Samsung Holiday Campaign
This omni-channel project promoted new Samsung phones during the holiday season, with a collaboration with rappers Saweetie and Waka Flocka Flame. For this project, I created exterior building wraps, repeat-pattern designs, billboards (both web and out-of-home), signage, social media assets and in-store experience design.
Samsung Texas Campaign
This campaign was to promote the Galaxy S21 and Note20 in Texas. Included was the creation of vehicle wraps, t-shirts, animated web and out-of-home billboards, signage, social media assets and event signage.
Care Rover Launch
The Samsung Care Rover project was to promote Samsung-authorized phone repair stores. This project included in-sore and event signage, door clings, floor mats, counter mats, TV screen ads, digital assets and t-shirts.
Samsung Store Mural
To celebrate the opening of a new Samsung store in California, I won an internal competition for designing a mural to display the beauty of California while promoting Samsung. This design was hand-painted on-site by a muralist.
