In 2020, I worked for the Samsung agency Cheil. I designed large-scale brand assets including in-store and exterior signage, supergraphics, murals, and event materials such as vehicle wraps and immersive display environments for airports and other public spaces. I developed packaging, dieline templates, and animated digital advertisements across email, web, and out-of-home channels. Additionally, I led art direction and campaign concepting to promote new product launches and strengthen brand identity across multiple platforms.